• How do you personally learn the best? (each person is different) Webinars Reading One-on-One (mentoring) Workshops Joining Photography Organizations • Minimum equipment requirements $10,000 + • Back-Up equipment requirements $5,000 + • Tax-deductible costs of equipment All of these hard costs are tax-deductible The Federal & State Government will help you out with deductions • Q & A Time

  • What is your Long Term Goal regarding Photography? Full-time professional Part-time professional Just For Fun • The Business Plan • The Cost of Doing Business • Pricing For Profit What are you selling? • Marketing Your Product • Q & A Time

  • Overview of 1ˢᵗ appointment 65% booking goal Encourage them to shop if you’re not sure about compatibility • Phone Inquiries What questions do I ask? How do I make the appointment? • Now that I have the appointment, what do I do? Ask and Listen • The “Necessary Evil… Paperwork” Necessary Information Who’s Who Locations Time Schedule Contract Model Release Invoice Deposit vs Reservation Fee Payment Who’s paying? Who signs the contract? Cash, Check, Credit Card, PayPal? Cancellations Who canceled? Who paid? What’s in the Contract? Who gets the refund?

  • A “List of Must-Have Shots” • What is the general style they desire? Traditional Photo-Journalism Modern Black & White A mixture of “all of the above” • How many Primary Shooters & Secondary Shooters will you have? • The Time Schedule and the importance of it Being “On Time” really means “Be Early” • Overtime When do you need to notify them that they are behind schedule? Who do you discuss this with… or, who is the decision-maker? No Business On The Day Of The Wedding… only a commitment • Equipment Check List Check it twice Posing & Lighting on the wedding day • Will you have a “Posing Assistant”? • What type of lighting will you generally use during the day? Natural Light Only sunlight and shadows Speed Lights Single On Camera On-camera & Off-camera Constant Lights aka “Hot Lights”